Market Overview
The marketing recruitment market has remained active throughout the quarter, with businesses continuing to invest in talent that can drive growth, improve customer engagement and deliver measurable commercial impact.
One of the most notable trends has been the growing influence of AI within marketing teams. While AI is not replacing marketers, employers are increasingly looking for candidates who can effectively utilise AI tools to enhance content creation, streamline processes, support campaign planning and improve productivity. Strategic thinking, creativity and commercial awareness remain highly valued, but AI literacy is quickly becoming an expected skill rather than a differentiator.
Alongside this, demand has remained strong for professionals across content, digital, CRM, e-commerce and performance marketing disciplines.
Industry Spotlight: The Evolving Marketing Skillset
As businesses continue to adapt to changing consumer behaviours and technologies, hiring managers are increasingly seeking marketers with broad, adaptable skill sets.
Content and social media remain key areas of investment, particularly for organisations looking to strengthen brand awareness and customer engagement. Candidates with experience creating multi-channel content strategies, video content and community-led campaigns continue to be highly sought after.
This quarter, hosting the CIM breakfast social, we were delighted to welcome Ali Olivier from Shaka Social who gave an insightful presentation on the impact of social media in today’s marketing landscape. The discussion highlighted how brands can cut through the noise by creating authentic, audience-focused content and using social platforms strategically to drive engagement and business growth. It was our busiest session yet!
Marketing Society: Star Awards
Networking didn’t stop there for the team, as Lauren was invited to join CIM’s table at this year’s Marketing Society Star Awards.
Congratulations once again to all the deserving nominees and winners, we had a great time celebrating with you all.
Current Opportunities
We are actively partnering with clients across a range of marketing functions. Current opportunities include:
- Marketing Executive
- Group Marketing Manager
- Marketing Manager
- Business Development Consultant
- Amazon Advertising Lead
- Marketplace Manager
- Head of Digital
- Digital Marketing Manager
Looking Ahead: Hiring in a competitive market
While hiring activity remains healthy, candidate expectations continue to evolve.
Flexible and hybrid working arrangements remain a significant factor in attracting and retaining talent, while opportunities for career progression, professional development and company culture are increasingly influencing candidate decision-making.
We continue to see strong candidates receiving multiple opportunities simultaneously, particularly within digital, CRM and e-commerce functions. As a result, organisations with efficient interview processes, clear communication and timely decision-making are best positioned to secure top talent.
Businesses should also be prepared for increased competition around candidates with specialist skills in AI, automation, CRM and marketplace marketing as demand in these areas continues to rise.
Market Insight: Most in-demand skills
The most sought-after skills and experience areas this quarter have included:
- Content marketing and social media strategy
- CRM and lifecycle marketing
- Email automation and customer journey management
- E-commerce and marketplace management (Amazon, Shopify, eBay)
- Performance marketing and paid media
- Marketing analytics and campaign reporting
Final Thoughts
As we move into the next quarter, the marketing recruitment market remains positive, with businesses continuing to invest in talent that can drive growth and deliver measurable results.
For employers, having a clear recruitment strategy and an efficient hiring process will remain key to securing high-quality candidates. For marketing professionals, there continues to be strong demand for individuals who can demonstrate commercial impact, adaptability and a broad digital skill set.
If you are planning to hire, would like our updated salary benchmarking guide or simply want to discuss current market conditions, please feel free to get in touch. Likewise, if you are considering your next career move, we would be delighted to help you explore the opportunities available.
We look forward to continuing to support both clients and candidates throughout the remainder of 2026.