Q4 2026 Market Update
It has been an incredibly busy start to 2026, with a noticeable increase in vacancies compared to last quarter. Hiring activity has picked up across multiple areas of marketing, signalling renewed confidence as businesses move forward with growth plans following year-end budgeting cycles.
We have seen particular momentum in roles linked to creative content, digital performance and data-driven marketing, with many organisations prioritising hires that can directly impact revenue and customer acquisition.
Industry Spotlight: CIM Breakfast Event
In February, we were delighted to host a Chartered Institute of Marketing (CIM) breakfast event, bringing together marketing professionals from across the region.
We were joined by John Bruce, E-commerce Manager at Walkers Shortbread, who delivered an insightful session on successful e-commerce strategies. The discussion covered everything from optimising customer journeys to leveraging data to drive conversion growth – key themes that are clearly influencing hiring demand in today’s market. It was fantastic to see such strong engagement and to facilitate meaningful conversations within the local marketing community.
Roles We Are Currently Working On
We are actively partnering with clients across a range of marketing functions. Current opportunities include:
- Digital Marketing Manager (B2B and B2C)
- Performance Marketing Specialist (Paid Media / PPC)
- Marketing Manager (Generalist)
- Content and Social Media Manager
- Graphic Designer
- Head of Marketing & Communications
- Interim Marketing Lead
Looking Ahead: Hiring in a Competitive Market
With hiring activity expected to increase as new budgets are released, the speed and efficiency of recruitment processes will become increasingly important. We are continuing to see candidates receiving multiple opportunities and so businesses with streamlined interview processes and clear decision-making are best positioned to secure top talent. Taking a proactive and well-structured approach to hiring will be key in the months ahead.
Final Thoughts
As we move further into 2026, it is clear that the market is gaining momentum, with increased hiring activity and strong competition for top marketing talent. For employers, having a clear, efficient and engaging recruitment process in place will be key to securing the best candidates in a competitive landscape. For candidates, this presents a valuable opportunity to explore new roles and take advantage of the increased demand.
If you are planning to hire this quarter or would like insight into current market conditions and candidate availability, please feel free to get in touch. Likewise, if you are considering your next move, we would be happy to support you in navigating the opportunities available.
We look forward to continuing to support both clients and candidates throughout what promises to be a fast-paced and exciting year.
Sales & Marketing Team
Robyn Christie – Sales & Marketing Consultant | robyn.christie@iconicresourcing.com
Becky Taylor – Delivery Consultant | becky.taylor@iconicresourcing.com
Lauren Jow – Co-founder and Recruitment Specialist | lauren.jow@iconicresourcing.com