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Marketing Pulse: Exploring Networking, Collaboration, and Adaptation

Marketing Insights – Q4 Mar 2024

Welcome to the first edition of our Marketing newsletter for the year. This quarter has been buzzing with events, learning opportunities, and tons of networking. So, why not grab a cozy beverage of your choice, sit back, and let’s jump right in!


Kerry McFarlane’s Enlightening Talk at City of Glasgow College

Our journey begins with a remarkable event at the City of Glasgow College, where our very own Kerry McFarlane graced the stage as a guest speaker. Addressing media and marketing students, Kerry shared invaluable insights on interview preparation and CV writing. Her guidance shed light on the importance of meticulous preparation and tailored presentation when stepping into the competitive arena of job interviews.


Empowering Students: A Collaborative Networking Session

Building on the momentum of Kerry’s presentation, Team Marketing partnered with Bright Signals and Beam Suntory to host a dynamic networking session focused on students. This collaborative effort aimed to provide budding professionals with a platform to connect, learn, and grow. The event garnered rave reviews from attendees, reinforcing our commitment to nurturing the next generation of marketing talent.


Announcing the Candidate Evening Session

Exciting news awaits as we unveil our upcoming Candidate Evening Session, scheduled for Thursday, April 4th, at The Garment Factory. This exclusive event will delve into essential topics such as CV tips and tricks, interview preparation strategies, and leveraging personal branding on LinkedIn. Stay tuned for further details as we prepare to empower you on your professional journey.  We can’t wait for this event!


Exploring the Metaverse: Insights from the Chartered Institute of Marketing

In our quest to stay ahead of emerging trends, we recently attended a thought-provoking event hosted by the Chartered Institute of Marketing at Vega. The evening was dedicated to unravelling the mysteries of “Marketing in the Metaverse,” exploring the intersection of virtual reality and marketing strategies. Immersive VR experiences curated by Studio29 and Social Jungle provided attendees with a glimpse into the future of marketing, sparking engaging discussions and fostering valuable connections.


Our very own Kerry McFarlane has given some practical advice when it comes to progressing your career. 

Read about it in a blog here: Four Practical Tips for Career Progression


In conclusion, our recent experiences underscore the importance of continuous learning, collaboration, and adaptation in the ever-evolving landscape of marketing.

We’ve got some super exciting news for the next newsletter so stay tuned!