Marketing Recruitment Update
As we move through our first quarter of the year, the marketing and business development job market continues to show strong momentum across Scotland and the wider UK. We’ve seen a notable increase in demand for commercially minded professionals, particularly those who can blend strategic marketing with business development and relationship-building expertise.
We’ve successfully placed candidates into roles spanning digital marketing, content strategy, business development, and campaign management – highlighting the continued investment in growth, visibility, and client engagement across sectors.
Hiring Trends
Business Development & Sales Integration
This quarter has seen a significant rise in vacancies within business development and sales-aligned roles. Organisations are increasingly seeking professionals who can drive revenue through strategic partnerships and client acquisition. The blend of BD and marketing responsibilities is becoming more common, especially within legal and professional services.
Digital Marketing & Content Strategy
Demand remains high for digital marketers with a strong grasp of content creation, SEO, and performance analytics. Employers are particularly interested in candidates who can leverage AI tools to enhance content visibility and campaign efficiency.
AI & Search Optimisation
AI continues to reshape the marketing landscape. From predictive analytics to AI-enhanced search strategies, businesses are investing in tools and talent that can keep them ahead of the curve. This was a key theme at our recent CIM Breakfast, where we explored how marketers can maximise search performance using AI.
Hybrid Roles & Flexibility
Hybrid working remains the preferred model for candidates, albeit we are noticing a rise in candidates seeking roles with more office presence than before. Roles offering 3 days in-office continue to attract the strongest talent, while fully office-based roles are seeing reduced applicant interest.
Industry Highlights & EventsCIM Breakfast – AI & Search
We were thrilled to host another successful CIM Breakfast this quarter, bringing together marketing professionals to discuss the evolving role of AI in search and content strategy. The session sparked valuable conversations around ethical AI use, automation, and the future of digital visibility.
Networking & Community
The marketing community remains vibrant, with continued engagement across industry events and forums. Key themes this quarter include the rise of AI literacy, the importance of first-party data, and the growing need for marketers who can balance creativity with commercial impact.
We’re Hiring!
We’re excited to share that we’re expanding our own marketing team here at Iconic Resourcing. If you’re a passionate marketer looking to join a dynamic, people-first business with a strong brand and ambitious growth plans, we’d love to hear from you. Please view our vacancy here:
https://jobs.iconicresourcing.com/job/marketing-recruitment-consultant-1750.aspx
Looking Ahead
As we head into July, we expect continued demand for:
- Business development professionals with sector-specific expertise
- Digital marketers skilled in AI, SEO, and content strategy
- Growth-focused marketers who can drive measurable impact
- Candidates who thrive in hybrid, collaborative environments
Whether you’re hiring or exploring your next career move, we’re here to support you.