Navigating Socials in 2025: Insights from Our First Chartered Institute of Marketing Breakfast Social
Last Thursday, we were thrilled to host the first Glasgow Chartered Institute of Marketing (CIM) Breakfast Social of 2025 at The Garment Factory. Leading the marketing team at Iconic Resourcing, it was fantastic to witness so many brilliant marketing minds coming together to connect, learn, and grow.
The morning was buzzing with energy, and we were lucky to welcome Nicky Logue from We Are Hydrogen as our guest speaker. Nicky delivered a captivating session on how to navigate the rapidly changing world of social media in 2025. Her insights were not only thought-provoking but also highly practical, offering a fresh perspective on how brands can stand out in an increasingly noisy digital landscape.
Key Takeaways: Navigating Socials in 2025
Nicky’s talk offered valuable guidance on how brands can effectively leverage social media this year. Here are the standout takeaways:
Create Content That Finds Your Audience
In 2025, it’s no longer enough to create content and hope your audience stumbles upon it. Nicky emphasised the importance of creating content that actively seeks out your audience. This means being strategic about where and how you distribute content, leveraging algorithms, and understanding audience behaviours to increase visibility.
Invest in Building Communities
Nicky underscored the power of community-building as a strategic focus. Brands need to engage with their audience in meaningful ways, fostering connections and encouraging dialogue. It’s about creating a space where people feel seen and heard, which ultimately drives loyalty and brand advocacy.
Capture Attention by Filling Time
Audiences are increasingly using social media to fill time. The challenge? Creating content that leaves a lasting impression. Whether it’s through storytelling, humour, or thought-provoking visuals, the key is to resonate on an emotional level that lingers beyond the scroll.
People Relate to People
Brands that succeed on social media in 2025 will be those that effectively humanise their presence. Nicky emphasised the importance of showcasing personalities and relatable figures behind the brand. People connect with people, not logos. Brands need to figure out how to authentically bring this to life.
Don’t Discount the Silent Observers
One of the most insightful takeaways was about the power of silent engagement. For every one person who actively engages with your content, there are nine silent observers watching from the shadows. This reinforces the importance of consistency and intentionality in every post, knowing that even silent viewers are forming perceptions about your brand.
Hosting this event wasn’t just about gaining insights into social media trends, the Q&A session allowed for shared challenges and utilising the knowledge across the community.
We’re excited to continue this partnership with the Chartered Institute of Marketing throughout 2025, with the next breakfast social taking place in April! Keep an eye on CiM’s social channels for upcoming dates.