In this episode Kerry McFarlane is talking to Robin Chambers of DC Thomson.
Robin has joined the group at a really interesting period of change as they look to streamline their internal processes, whilst holding onto their renowned individual style.
Here we are discussing how some of DC Thomson’s iconic brands have adapted over the years, and remain a household name today.
Key points we have taken from the conversation –
Cultural working groups have proven a brilliant way for the group to share information, best working practice and brainstorm ideas.
Quality can’t be sacrificed. Within a digital age, where brands are rushing to be at the forefront of any new trend, it is key to remember that the quality of your product cannot be diluted.
Creating opportunities for your workforce to learn, both from experts internally as well as training and development on new technologies, is imperative in ensuring you protect your brand and get it right first time.
We loved hearing Robin’s insights and we hope that you have taken something away from the conversation. If you would like to work with Iconic Resourcing and for support on how to attract and retain the right people for your business please reach out to Kerry at firstname.lastname@example.org