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Innovative Recruitment Practices: Why We’re Investing in Video Interview Technology

This week, we’ve been thinking a lot about technological innovation in HR and recruitment.


One of the ways that technology is reshaping the recruitment process is the rise of video interviewing.

At Iconic Resourcing, we keep up with the kind of innovations that improve the recruitment process for both our clients and our candidates. That’s why we recently invested in video interviewing technology that will allow clients to select candidates for progression through the recruitment process more efficiently and in a more cost-effective manner, by allowing the client to review candidates at the most convenient times to them.

This technology will also benefit candidates, who can answer interview questions from the comfort of their own homes (or anywhere, really) and at a time that is convenient for them, greatly reducing the stress that can be an inevitable part of the recruitment process.

At the same time, we provide a personalised service and go above and beyond to build a personal relationship with each and every candidate. Studies show that open dialogue and two-way communication between is the biggest factor linked to employee retention, commitment and engagement.

It’s so important to us that our candidates have the best possible beginnings in their new employment, so we make sure to start as our clients mean to go on. That’s why we make sure that candidates experience open communication and honest feedback from the very beginning of the recruitment process.

Have you taken part in video interviews? What did you think of the process? Is it better or worse than the traditional, face-to-face interview?

Let us know in the comments below.