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Brian Grassie – Head of Marketing at Phlo Pharmacy

Introducing our new video series Iconic Invites! Here we have Iconic Resourcing’s Kerry McFarlane talking with Brian Grassie who is currently Head of Marketing at Phlo Pharmacy.

Having had a successful career working for marketing agencies before moving in-house, Brian knows a thing or two about partnering with your supplier, both as the supplier and as the client.

Here we are discussing the ever changing landscape of digital marketing, stakeholder management and recruitment. How do we get the best out of our suppliers in 2022?

Here are some of the key points we have taken from our conversation with Brian:

  • Your supplier is an extension of yourself, a brand ambassador of you and your business. You have to take the time to educate them on your requirements and expectations, and how you want them to represent you in the market. They can only work with what you give them, invest the time, it is time well spent.
  • Price is a key factor in choosing the right supplier for your business. Use the tools at your disposal to negotiate and come to a fair price. But bear in mind, you get what you pay for, and this negotiation has to work for both parties. Listen to your supplier and their pricing guidelines, ask for market info to justify this, and pay for the service you expect them to deliver.
  • Remember when you are hiring, the candidate pool doesn’t have the same key objectives as you. They have a different story, of which you will be part of it. Listen to your team, future employees, partners, and make sure you are selling them their benefits, and not your own. You are hiring a different skillset, with different motivations and drivers. Don’t assume you know what they are looking for.
  • Create great relationships, with everyone. You just never know when you will be looking for their support. Or, when someone might ask them what their opinion is on you and your business. Makes sure your network are saying positive things about working with you.

Brian was a brilliant guest and certainly gave us a lot to think about. For any questions on this topic please don’t hesitate to reach out to Kerry McFarlane or Brian Grassie. If you would like to work with Iconic Resourcing and for support on how to attract and retain the right people for your business please Kerry at